Recruitment, handled. So you can focus on the science.
Unlike a general clinical research marketing agency or a full-service CRO, TrialFill specializes in digital patient recruitment for clinical trials. Compliant creative built from your approved materials, Facebook and Instagram campaigns that reach eligible participants, and pre-screened inquiries delivered straight to your screener. Here's exactly how it works, what's included, and what it asks of your team.
Every study includes the full set below. There are no add-on tiers to decode and no surprise line items, you get the whole process for one agreed price.
We start by understanding your inclusion and exclusion criteria, your enrollment target, and your timeline, so the campaign is aimed correctly from day one.
Imagery and copy developed from your approved study materials, written to satisfy both enrollment goals and the language constraints of your institution's review.
Audience targeting, ad setup, and launch on Facebook and Instagram, configured to reach eligible participants in your study's geography and demographic.
Interested people are sent to your existing screener or intake form, arriving pre-framed and ready for your study staff to take forward.
Spend is shifted toward the audiences and creative producing qualified inquiries and away from what isn't, every week the campaign runs.
Regular updates on the numbers that matter to your study: qualified inquiries, cost per inquiry, and progress toward your enrollment goal.
Here's what actually happens in each phase, what we need from you, and roughly how long it takes. Timelines vary by study and by your institution's review pace.
We review your eligibility criteria, enrollment goal, timeline, and any recruitment you've already tried. If you have an approved screener or intake form, we look at how participants will flow into it. This is a single conversation, not a drawn-out onboarding.
Using your approved study materials, we develop ad imagery and copy designed to clear both your institution's review and Meta's health advertising policies. You see everything before it goes anywhere. When your study requires it, creative is submitted through your IRB or institutional review process.
Campaigns go live on the platforms where eligible participants already spend time. Targeting is set to your study's geography and demographic. When a study requires campaigns to run inside your institution's own ad accounts, we work within that setup.
Interested, eligible people are routed to your screener, arriving already framed for your study so your staff aren't fielding raw clicks. You begin seeing inquiries within days of launch, and we report on quality as they come in.
Each week, budget moves toward what's producing qualified inquiries and away from what isn't. If enrollment is behind, we can scale spend to accelerate. You receive regular reporting on inquiries, cost per inquiry, and progress toward your goal.
A common worry is that digital recruitment means building and approving a whole new intake system. It doesn't. TrialFill routes participants into the screener you already use and your institution already trusts.
If a dedicated landing page would genuinely help a specific campaign, that can be built too, but it's an option, not a requirement.
Health and clinical advertising carries strict rules on Meta, and a single non-compliant ad can get an account flagged. TrialFill builds campaigns to those policies from the start, which protects your ad account and keeps your study live.
See how the advertising itself works, including what a compliant ad contains and where the budget goes. Creative is developed from your approved materials and prepared to move through your institution's review process, not to fight it. The clinical trial advertising guidelines explain what IRBs look for. The goal is recruitment that satisfies enrollment targets and compliance requirements at the same time.
Recruitment shouldn't add to your team's workload. Here's the honest split, so you know exactly what lands on your plate before you commit.
No vanity metrics, no jargon dashboards you have to interpret. Just the three numbers that tell you whether your study is on track to enroll.
How many people passed your screener's self-assessment and left contact details, not just clicks or impressions. Eligibility is confirmed by your staff.
What each qualified inquiry costs, so you can see exactly how your budget converts to candidates.
How quickly inquiries are translating into progress against your enrollment goal over time.
Research budgets are fixed and scrutinized, so the price is too. You know the full cost before any work begins, and nothing about it changes once the campaign is running.
Creative, campaign build, launch, and the first 60 days of weekly optimization and reporting, all in one agreed price. Studies that run longer continue at a simple monthly rate you know before you start. No hourly creep, no add-ons.
Every dollar of ad spend goes to Meta. It runs through your institution's ad account or is passed through at cost with the platform receipts attached.
Protocols amend, IRBs ask for revisions, and enrollment windows shift. When they do, the campaign pauses and resumes without a fee.
A price per study, agreed before any work begins, covering setup, creative, launch, and the first 60 days of active management. Studies that recruit longer continue at a set monthly rate. Ad spend is separate and billed at cost, or runs through your institution's own ad account. There is no charge to pause and restart if your protocol changes. Teams running several studies at once can ask about a monthly plan that covers all of them.
Creative is usually ready for your review within a few business days of receiving your approved study materials. Once your institution signs off, campaigns can go live within days, not weeks.
No. Campaigns can run inside your institution's ad accounts when policy requires it, or TrialFill can run them and bill ad spend at cost. Either way, you see every ad and every number.
Your eligibility criteria, enrollment goal and timeline, the IRB-approved recruitment materials you already have, and the link to your screener or interest form. That is enough to build the first plan, and the free recruitment plan template walks through exactly those questions. If your study is already behind, enrollment rescue starts the same way.
Tell us your criteria, timeline, and goal. You'll have a recruitment plan back within one business day. Free, with no obligation to move forward.
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