Clinical trial patient recruitment for research teams

Fill your trial.
Faster.

Patient recruitment for clinical trials through Facebook and Instagram advertising that sends pre-screened inquiries to your screener, without flagged ads, agency overhead, or the wait.Facebook and Instagram campaigns that send pre-screened inquiries to your screener.

Since 2023Supporting research recruitment
IRB-fluentInside your institutional process
Facebook + InstagramReach beyond your database
Dedicated leadOne accountable contact per study
When enrollment slows

When enrollment slows, everything slows.

A behind-schedule study means a PI asking hard questions, a timeline slipping, and a budget burning while the clock runs. It usually isn't the science. It's that recruitment stopped working.

TrialFill helps research teams reach enrollment goals.
Your patient database is exhausted
Flyers have stopped producing responses
Referral sources have dried up
Enrollment targets are being missed
Your timeline is starting to slip
Why TrialFill

Your study doesn't have a science problem.
It has an enrollment problem.

You have three options. Hire a big agency, pay $10k+ and a monthly retainer, and become one account in their stack. Run the ads yourself and risk a rejected campaign or a flagged ad account right when you need enrollment most. Or hand it to a specialist firm that does only this: fills studies, fast, at a price agreed up front, with a dedicated lead who actually runs your campaign. That's TrialFill.

Here's exactly what you get

A filled study, without the headaches

IRB-ready ad creative

Built from your approved materials and designed to clear review the first time.

Compliant campaigns that don't get flagged

Meta health-policy expertise that protects your ad account.

Pre-screened inquiries, not clicks

People who passed your screener's self-assessment and left contact details, routed to your team to confirm eligibility.

Weekly optimization and reporting

Budget moves toward what works. You always know your cost per qualified inquiry.

Transparent pricing

Agreed before work begins. No hourly billing, no surprises.

One accountable point of contact

A dedicated specialist leads your study from kickoff to reporting. No account managers, no handoffs to a junior team.

Get my recruitment plan Free. No obligation. One business-day response.
Why research teams choose TrialFill

Most agencies know advertising. TrialFill knows research recruitment.

That difference is the whole point. A general marketing agency has to learn your world on your dime. TrialFill already works inside it, which is why campaigns move faster and clear review the first time.

IRB and institutional review

Creative is built from your approved study materials and prepared to move through your institution's review process, not held up by it.

Meta health advertising policy

Health and clinical advertising has strict rules. Campaigns are built to comply from the start, protecting your ad account from flags and rejections.

Recruitment, not just clicks

The goal isn't traffic. It's potentially eligible, pre-screened people arriving at your screener for study staff to confirm and take forward.

Institutional ad accounts

When a study requires campaigns to run inside your institution's own ad accounts, TrialFill works within that setup.

The enrollment problem

If you're behind on enrollment, you're not alone

Recruitment, not the science, is what puts most studies behind schedule. The numbers explain why, and where the opportunity is.

80%
of clinical trials fail to meet their original enrollment timelines1
72%
of enrolled participants are already patients at the site, only 28% are new2
70%
of patients have never or rarely considered a trial when discussing treatment with their doctor3

The participants you need already exist. Most are not your existing patients, and most have never been asked. Closing that gap is the entire job. See all 35 clinical trial recruitment statistics, or size your own study with the recruitment rate calculator.

Sources: 1. Brøgger-Mikkelsen et al., Online Patient Recruitment in Clinical Trials, Journal of Medical Internet Research, 2020. 2. CISCRP Perceptions and Insights Study, via Advarra, Patient Recruitment and Enrollment in Clinical Trials. 3. CISCRP Perceptions and Insights Study: Decision-Making Process, 2017. More figures, with primary sources: clinical trial recruitment statistics.

Who we help

Built for the teams behind the research

Universities & academic medical centers

Support enrollment for investigator-led studies, federally funded research, and institutional research initiatives.

Private research sites

Fill studies faster without adding to the workload your coordinators and staff are already carrying.

Healthcare systems

Reach potentially eligible participants beyond your existing patient population, across a wider area around your sites.

Principal investigators

Get recruitment support that works alongside your existing research process, not on top of it.

How it works

From your criteria to enrolled, in five steps

1
STEP 01

Review criteria

We start with your eligibility requirements, timeline, and enrollment goal.

2
STEP 02

Build creative

Ad creative and copy from your approved materials, designed to pass IRB review.

3
STEP 03

Launch

Campaigns go live on Facebook and Instagram, inside your institution's ad processes.

4
STEP 04

Deliver inquiries

Pre-screened inquiries flow to your screening form for study staff to confirm eligibility.

5
STEP 05

Optimize & scale

Budget shifts toward what works and away from what doesn't.

Why digital recruitment works

Flyers and waiting lists can only do so much

If you've papered the clinic, emailed the registry, and you're still short, the problem isn't effort. It's reach. Digital puts your study in front of eligible people directly, and shows you exactly what each inquiry costs.

Reach beyond your database

Find eligible participants who aren't already in your system.

Meet people where they are

Target the right audience on the platforms they use daily.

Scale when enrollment stalls

Add budget the moment a study falls behind its timeline.

Track every dollar

Know your cost per inquiry and per qualified inquiry in real time.

The TrialFill commitment

Less risk, by design

Bringing in outside help shouldn't add new worries. Three promises hold on every single study.

Pricing agreed up front

Your price is set before any work begins. Ad spend is paid to the platforms, never marked up.

No-flag guarantee

If a platform rejects a compliant ad, we fix and resubmit at no extra cost. Your ad account stays in good standing.

One point of contact

A dedicated specialist leads your study from planning through optimization. No account managers, no handoffs.

Studies we support

Recruitment across research areas

Swipe or use the arrows to explore

Don't see your area? If your study needs participants, we can likely help.

Recent recruitment results

Proof, not promises

No vanity metrics. Every campaign is judged on the only numbers that matter to you: qualified inquiries, cost per inquiry, and time to enrollment. A qualified inquiry is someone who passed the self-assessment questions on your screener and submitted contact information. Eligibility is always confirmed by your study staff, never by TrialFill.

Women's Health Research StudyCompleted
Length30 days
Ad spend$1,000
Visits to the study page1,782
Cost per visit$0.56
Neurology Research Study5 Campaigns
RelationshipSame team, 2023 to 2026
Ad spend$2,599
Link clicks7,007
Average cost per click$0.37

Figures from Meta Ads Manager for UAB research campaigns. See every campaign

Ryan Hartfield, founder of TrialFill
Meet the founder

Ryan Hartfield

Founder, TrialFill

Since 2023, I've helped research teams turn stalled enrollment into filled studies, using the same digital channels your participants already scroll every day.

Every TrialFill engagement is led by a senior specialist who has run clinical recruitment before, and I stay close to each one. No account-manager layer, no junior handoffs, no ticket queue. Just people who know your study and are focused on filling it.

Senior-ledNo handoffsNo support tickets
Build your recruitment plan

See your plan before you commit to anything

Answer three quick questions and get a tailored starting recommendation right here. No email, no call, no obligation.

Recruitment plan

What research area is your study?

Common questions

The questions coordinators usually ask first

Yes. Many teams bring in TrialFill specifically after flyers, databases, and referrals have stopped producing. A stalled study is the most common reason to start.

Not necessarily. TrialFill can drive participants to REDCap, FormAssembly, or your institution's approved screener. If a landing page would help, that can be built too.

Always. Creative is developed from your approved study materials and submitted through your institution's review process before launch. Nothing runs without sign-off.

Yes, when your study requires it. TrialFill works within your institution's ad accounts and approval workflows whenever that's the setup.

Per-study pricing agreed before any work begins, with a monthly option for teams running several studies at once. Ad spend goes directly to the platforms and is never marked up.

Let's get your study enrolled.

Tell us your criteria, timeline, and goal. You'll have a recruitment plan back within one business day. Free, with no obligation to move forward.

Get my recruitment plan