Free guide

Why studies stall, and how to fill them.

A plain-English guide for research teams on the real reasons enrollment slows, why flyers and databases plateau, and how compliant digital recruitment reaches the participants you're missing.

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What's inside

Five things every research team should know

The guide is short, practical, and written for coordinators and PIs, not marketers. Here's what it covers.

1

Why enrollment really stalls

The recurring reasons studies fall behind, and why it's almost never the science.

2

Why traditional methods plateau

What flyers, databases, and referrals can and can't do, and when they run out of reach.

3

How digital recruitment works

How targeted campaigns find eligible participants who aren't already in your system.

4

What compliant campaigns look like

The platform and IRB rules that matter, and how to advertise without risking your ad account.

5

How to measure success

The three numbers that tell you whether recruitment is actually working: inquiries, cost, and time.

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A simple readiness checklist

What to have in hand before launching a recruitment campaign for your study.

A preview, free

Three ideas worth taking right now

You don't have to download anything to get value here. Start with these.

75%

The participants already exist

Most eligible patients would join a study if they simply knew it existed. Recruitment isn't about persuasion, it's about awareness.

Reach

It's not an effort problem

If you've worked the clinic, the registry, and referrals and you're still short, the gap isn't effort. It's reach beyond the people you already touch.

1 ad

Compliance is the hidden risk

A single non-compliant health ad can get an entire ad account flagged. How a campaign is built matters as much as what it says.

Why I wrote this

The best recruitment decisions start with understanding the problem.

I'd rather you make an informed choice than a rushed one. This guide gives research teams the lay of the land, whether or not we ever work together. And if you read it and realize your study needs help now, you'll know exactly where to find me.

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